Guangzhou, known as a millennial commercial city and an important departure port of “Maritime Silk Road”, has recently unveiled a brand new city theme song, called “Our Song” (Chinese version called “Fa Ge” with “fa” meaning rich in Chinese). The new theme song of Guangzhou brings out its hope of future prosperity for all the people, citizens and ones all over the world.
“Our song” is a new try of Guangzhou’s city image promotion as “Flower City”. The music video combines repeated lyrics and vivid animation effects, playing an uncharacteristically tongue-in-cheek humor around with various different homophonic and rhyming languages such as “Fa”, “Fun”, “8” and “Hua (meaning flower)”. Mostly, the song gives a desire of “luck and prosperity for all”, describing an internationalized and modern commercialized Guangzhou in a chirpy way.
Guangzhou has always been developing into an “innovative, inclusive, open and sharing” modern metropolis, according to Guangzhou Municipal Publicity Department, and the birth of this song aims to express wishes towards people in Guangzhou and foreign audiences. With elements representing luck and fortune in the song, it is expected that people can feel the openness, enthusiasm and passion of the city.
Guangzhou welcomes everyone to realize their dreams and fulfill their hopes here. Aisen Chen, the fresh Olympic champion in Rio 2016, as one of the singers and a main cartoon character in this song, arouses heated public attention. “I like this catchy song with a profound meaning. Hopefully Guangzhou, my hometown, becomes a dream-come-true paradise for all the people”, said Chen.
In this psychedelic music video, cityscapes as well as city flowers, Cantonese food, folkie and folk-customs are presented. “Gong Xi Fa Cai”, the Chinese luck talk, spreads the song’s theme of prosperity. One will easily get the catchy chorus lines stuck in your head. The video aims at overseas friends, especially young and hip, outlining the development of Guangzhou and to welcome the coming 2017.